Number-plate ads worth millions posted on Dubizzle

24 Oct 2016

Since the launch of the so-called number-plates category on Dubizzle.com in mid-July, more than 4,500 ads, worth more than AED 130 million ($35.4 million U.S.) have been listed.

Just three months after the launch of the number-plates category, it has risen to Dubizzle’s second largest sub-category in Motors after “used cars”. It overtook the sub-categories “accessories” and “parts”.

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Dubizzle, the UAE’s leading classifieds platform, receives on average 1.7 million users on its Motors category per month (source: Dubizzle). The number-plates sub-category received huge interest from users, with over 100,000 visits in the last 30 days alone. The average time between uploading and deleting of ads is four days, said Dubizzle. So, transactions are occurring at a rapid pace, and there must be a large market for unique and personalized number plates, the site said.

“The average asking price per plate is AED 32,000 ($8,700 U.S), and we have already seen several plates listed worth over AED 1 million ($272,260 U.S), including a 2-digit plate for AED 7 million ($1.9 million U.S.), said Jean-Pierre Mondalek, general manager of Motors at Dubizzle.

In the past three months, the most-searched number plate on Dubizzle is 786. According to the Abjad numerals, a decimal number system which assigns each of the 28 letters of the Arabic alphabet numerical values, 786 is the sum of the Arabic letters of the opening phrase of the Quran, “Bismillah ir-Rahman ir-Rahim” (in the name of Allah, the most Merciful, the most Beneficent).

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The dedicated category for number plates enables sellers to distinguish their plates by Emirate, plate type, number of digits, and the plate number, making it easier for buyers and sellers of number plates to get connected and transact.

“The category number plates is all about being local and understanding the needs of the UAE’s motoring community. Distinguished number plates are very popular in the UAE, but not always accessible,” said Mondalek.

Dubizzle.com was launched in 2005, and is an OLX company. OLX Arabia has an actively expanding presence in the MENA region, including Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar and Saudi Arabia.

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Ayman Helal

Ayman Helal is a writer and analyst for the MENA region. He works as a Journalist and Editor at Dar- Al Hayat publishing and distribution (A Pan Arab newspaper) since 2011. With more than 7 years of experience in writing, he published several articles in the Lebanese and Arabic media, which handled economic, touristic, political, and social issues.