Using Facebook Marketplace effectively for business

19 Dec 2016

Social media marketing strategies can incorporate Facebook Marketplace, even though the peer-to-peer platform is supposed to be a challenge to Craigslist as the largest selling platform for individuals online, said a Forbes article this week.

The article said there likely will be many ways for businesses to tap into Facebook Marketplace to promote and market brands and merchandise.

The Forbes article cited an article in TechCrunch outlining these points for businesses to consider:

  • Because Facebook profiles are thorough, buyers will have more trust in the site.
  • Facebook Marketplace puts all marketing details on a site that billions already use daily.
  • Facebook Marketplace offers the thrill of a flea market treasure hunt.

SmallBusinessComputing.com published a guide for small businesses to take advantage of Facebook Marketplace here.

And SocialBizMagazine.com published a similar guide here.

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Patrick Peterson

Patrick Peterson joined the AIM Group in 2014 as the editor for Asia and Latin America. With 30 years of daily journalism experience as a writer and editor, Patrick Peterson has covered a diverse range of topics, from the invasion of Iraq to the business of the U.S. space industry.He has worked for newspapers in Jackson, MS; Hampton, VA; Biloxi, MS; and Melbourne, FL. He is now a freelance business writer in Orlando, where he lives with his wife, Lisa, who teaches film production management at the University of Central Florida.