New Kijiji auto exec signals push for dealers in Canada

10 Feb 2017

Will Harris

Will Harris is back at Kijiji in Canada in a new role – as manager of national dealer groups – where he’ll report to Leanne Kripp, the company’s head of autos.

Harris wasn’t gone long: he left Kijiji in 2016 for an account manager gig at Jumpstart Automotive Media Canada. Now he said, he’s “honored to be returning to Kijiji”.

What’s most interesting about the announcement, though, is what one can read between the lines. Here’s what Kripp had to say:

2017 marks a year of growth and innovation for the autos vertical at Kijiji, including several strategic initiatives that will focus on creating a platform that’s more intuitive, transparent, and valuable for our dealers and users.

Kripp didn’t give any details on what those new initiatives would be, but given that Kijiji hired her away from rival AutoTrader just last year, plus Harris’s new position focusing specifically on dealers, it’s clear that Kijiji is making a play to move more aggressively beyond its traditional strength in private-party vehicle sales.

That’s in keeping with what we’ve been hearing from horizontal classified sites, such as Kijiji, around the world, which are no longer content with playing second fiddle to automotive classified verticals.

Those results will be published in detail in Classified Intelligence Report’s annual automotive issue, due out in the next week.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.