LeBonCoin unveils new-goods price comparison site

24 Feb 2017

LeBonCoin, France’s dominant classified site, launched a site for comparing prices of new products this week. The new site is called LeDenicheur.

It was also announced that the company is now known as LeBonCoin Group, and will launch an internal messaging system this summer.

With the launch of LeDenicheur, Schibsted-owned LeBonCoin entered a new market segment, namely new products.

The move will help the site expand its services to “reach all French people by 2020”, Antoine Jouteau, CEO of LeBonCoin, told Les Echos (article here in French). With LeDenicheur, LeBonCoin joined France’s top five price comparison sites, and aims to become No. 1, said Jouteau.

As for the chat tool to be launched this summer, it will be the site’s first step on the road to become a participant in the buy/sell transaction. The site’s own payment system will follow suit. Three million messages per day are expected. It was speculated in the French media, that LeBonCoin might start charging commissions, once it is part of the transaction.   

LeBonCoin Group has also launched a site for professionals at Leboncoin.Pro.fr to explain the site’s services aimed at professionals. 

LeBonCoin’s revenue amounted to €214 million in FY2016 ($226 million U.S.), up 23 percent from FY2015. Its EBITDA stood at a remarkable 60 percent. LeBonCoin expects to hire 160 employees in 2017, to bring its workforce to around 700 people by year-end.

The site currently has 26 million unique visitors per month. Its mobile apps were installed a cumulative 20 million times last year, and currently two-thirds of all visitors access the site from mobile devices.

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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.