Bitauto reshuffles management, board

05 Mar 2017

Bitauto Holdings (NYSE: BITA) announced a few switches and appointments to its top management and board of directors. The company is a leading provider of internet content and marketing services for China’s fast-growing auto industry.

Shao Jingning, vice-chairman of the board of Bitauto Holdings, resigned from the board “for personal reasons” with effect March 1, and president Andy Zhang Xuan was appointed to the company’s board with effect the same day.

The company recently appointed Zhu Lei as chief technology officer. He was headhunted from taxi-sharing company Didi Chuxing, where he served as vice-president and general manager of the commercial business division. He was responsible for commercialization and product development for autos, advertising, big-data analytics and strategic alliances.

Before joining Didi Chuxing, Zhu worked at online search specialist Baidu Inc. from 2007 to 2012, in charge of various business functions, including vertical search technology, cloud computing, and big-data analytics.

At Bitauto, Zhu will drive the application of big data in the company’s media and transaction services businesses.

Furthermore, Liu Xiaoke was appointed as Bitauto’s senior vice-president in charge of media-related businesses. Immediately prior to joining Bitauto, Liu served as general manager of the auto business division of Chinese internet company SINA since 2014.

In his current role, Liu is responsible for Bitauto’s brand, traffic, content and integration between the company’s media and transaction services businesses. Liu holds a bachelor’s degree in business administration from the University of Luton in the U.K..


Don Gasper

Don Gasper joined the AIM team as a writer and analyst in 2005. Based in Hong Kong, he covers media-industry trends in the Greater China area. He specializes in business and legal developments concerning Chinese companies and has worked for several years as a reporter and editor for a number of daily newspapers in Hong Kong. He later moved on to work as a contributor and editor for various monthly publications and Web sites and has also lectured on journalism and communications at different universities. Don is particularly interested in the development of the Internet and how this is revolutionizing possibilities for business and social communication in China. He took part in the International Federation of Journalists mission to China in 2008 to investigate and advise on media arrangements for the Beijing Olympics. He graduated in Oriental Languages at Cambridge University and went on to study Political Science and Political Economy.