EBay Japan encourages e-retailers to look abroad
12 Mar 2017
EBay Japan, one of the biggest marketplaces in the country, is encouraging Japanese small and medium-sized companies to grow their sales by exporting, and to do that by opening stores on the global EBay platform.
The site conducts surveys annually to determine just how willing local e-retailers are to go international.
The 2016 survey produced results which were surprisingly different from those of 2014 and 2015: about 70 percent of the respondents to the latest survey said they intend opening e-retailing outlets for selling outside Japan.
In contrast, only about half of the respondents in earlier surveys said the same. But, aspiring businesses said they only want to deal with customers in international markets, if they are protected from fraud and malpractices.
Growing business interest in exports might be linked to the fact that Japan is third behind the U.S. and China in the online-shopping ranking.
EBay operates in 190 markets across Asia, Africa, America and Europe. It has more than 160 million active buyers and one billion listings. So, the numbers are attractive enough to force a change in the mindset of Japanese e-retailers.
Quite a good number of Japanese verticals are open to foreign customers. For example, Yahoo Japan has TradeCarview.com as a foreign version of its local auto site, to cater to overseas buyers of used cars. Likewise, Proto Corporation operates GooNetExchange, to export used cars to 14 countries.
EBay’s 2016 survey results can be found here, as reported by EcnoMikata.