Recruit’s CarSensor opens virtual showroom

14 Mar 2017

Recruit Holdings understands the art of retaining traffic while grabbing hold of a new stream.

Just recently we reported Recruit’s property vertical Suumo.jp had added VR technology to enable customer interaction. And, now its used-autos site CarSensor.net opened a virtual showroom for Japanese SUV fans.

Smartphone users can now look at a 360-degree view of autos listed on CarSensor. With a smartphone-mounted virtual reality goggle, the user can enjoy simulated experiences of driving a car, see its exterior and interior, and compare specs on-the-go.

Currently, the tool works for 30 models of sports utility vehicles (SUVs). CarSensor catalogues a huge database of 2,500 models.

The site lists around 400,000 used-car ads – almost as many as its main rivals Carview.co.jp of Yahoo, and Proto Corporation’s Goo-net.com.

CarSensor also built out the visual aspect of its desktop site: almost every webpage now carries sleek video footage, to let you linger for a while, even if you just wanted to be in and out.

Recently, the site and its app were kitted out with an ability to search interior colors (we reported here), and images (here).

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi covers Pakistan. Tariq is curious to dig up stories revealing the potential of technologies in turning things around.