Job listings boom on OLX in Poland

24 Mar 2017

Naspers’ stuff site OLX.pl released statistics showing that its jobs category is the most popular online recruitment service in Poland, measured by the number of listings.

In a blog post (here), OLX said that it had 100,044 jobs listed on the site on March 17, which was significantly more than GoldenLine.pl had on the same day (65,072 listings), and more than double the number of job listings on Pracuj.pl (41,853). OLX.pl also included the following sites in its ranking: Jobs.pl with 27,814 jobs, and Praca.Gratka.pl with 13,682 listings.

OLX also said more than 100,000 companies have used the site to search for candidates since the beginning of 2017.

The site’s most popular jobs sub-categories are construction, renovations and manufacturing. The number of jobs offered in each of these sub-categories exceeds 10,000. Slightly fewer listings had been collected by gastronomy, cashier/deliverer and driver/messenger.

The huge popularity of the jobs category on OLX.pl can be explained by the big advertising budget. For example, last year Naspers promoted OLX Jobs in a campaign on television for the first time.

Now, the company decided to advertise the OLX Jobs service on the main TV channels in Poland once again. The spot is also used for online promotion. The campaign will be running until the end of April.

OLX.pl is the largest general classifieds site in Poland. It operated in Poland under the brand of Tablica.pl until April 2014. In January this year, it received 116.6 million visits (desktop and mobile websites), as measured by SimilarWeb.

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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.