Allegro Group closes down slow-going Allegro.de

30 Mar 2017

Allegro Group, operator of Poland’s largest marketplace Allegro.pl, decided to withdraw from the German market to focus on Poland.

Allegro launched a German version of its e-commerce service at Allegro.de in June 2016 (our report here). The site’s secondary aim was to help Polish sellers market their products in Germany. At the time, Naspers still owned Allegro Group.

In the second half of 2016 Naspers sold the marketplace together with Ceneo, a price-comparison site, to private equity funds Cinven, Permira and Mid Europe for $3.3 billion U.S..

Now, the new owner decided it would be better to focus on Poland, and resigned from competing against e-commerce tycoons, such as EBay and Amazon, in Germany.

The site will be closed and wound down very quickly: the sellers’ accounts were switched off on March 28, and buyers will only be able to log in to their accounts until April 5.

In February this year, Allegro.de recorded 136,400 visits to its desktop and mobile websites At the same time, Amazon.de counted 372.5 million visits and EBay.de had 220 million visits. Allegro.pl received 191 million visits in the same month, as measured by SimilarWeb.com.

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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.