Legacy.com acquires ObitData.com

19 Apr 2017

Two obituary powerhouses in the United States have joined forces. Legacy.com, which provides online services to more than 1,500 newspapers and 4,000 funeral homes in the U.S. and other countries, bought the assets of ObitData.com, a market-share reporting service.

John Bikus, who spent 13 years with Legacy.com and was CMO until 2013, launched ObitData after he left Legacy.com. He described it as “the only national provider of online funeral-home market-share reporting data,” and said it had revenue of more than $500,000.

“Now, Legacy.com-partnered newspapers will … be able to able to gain a richer understanding of the obituary publishing trends of their local funeral homes,” the Legacy.com announcement said.

Legacy, based in Chicago, was acquired last month by Pamplona Capital Management of Boston, an investment management company. Terms of that deal were undisclosed. It had been owned by Great Hill Partners. At one point in its history, it was owned by several newspaper companies, including Tribune.

AdPay / Memoriams, a Denver-based competitor owned by Ancestry.com, works with more than 2,900 newspapers and hundreds of funeral homes in the United States and Canada.

Legacy.com, which also operates Tributes.com, reports it has more than 44 million visitors a month and is ranked as a Top 50 domain in the U.S. by Quantcast. It operates in the U.S., Canada, the U.K., Australia, New Zealand, and several European countries.

 

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