Facebook Marketplace updates look with new icons

03 May 2017

As Facebook Marketplace passes the half-year-old point, the upstart classified app has had a few growing pains — complaints about scams and lockouts have appeared in an ever scrupulous media. So Facebook is dressing up the new kid on the block in some fancier duds.

This week’s redesign adds brightly colored category icons to the top of the app’s screen plus a now-scrollable list of item categories.

The redesign makes it faster to get into a category — one tap instead of two — and makes discovery easier, given that most people come to the app with a shopping goal in mind (to find clothing, appliances, furniture) rather than random browsing.

Sub-categories allow users to go granular: under Electronics, for example, you can choose from Mobile Phones or Electronics & Computers.

Another new icon allows quick access to nearby garage sales. These are also listed under the Classifieds category (which includes Housing ads).

Behind the scenes, Facebook has added improved search, and filtering features that include location and price as well as keyword.

Facebook hasn’t shared how well Marketplace is doing, but one blogger has already deemed it unpopular and suggested the redesign was an attempt at beefing up the buzz factor.

Marketplace has over 27 categories grouped according to themes: Home, Entertainment, Clothing & Accessories, Family, Electronics, Hobbies, Vehicles & Bicycles and Classifieds.

Should Craigslist be worried after the redesign, especially given the extra prominence Facebook has given to Garage Sales and Housing? Not yet, Engadget quipped. “Facebook’s classifieds sadly doesn’t have ‘Missed Connections.’”

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.