Finland’s Oikotie adds gigs to its jobs category

08 May 2017

In Finland, Oikotie.fi, Sanoma’s horizontal platform for apartments, vehicles, and jobs, launched Oikotie Keikkatyöt (translated as “Oikotie Gigs”) as a separate section of Oikotie Työpaikat (Oikotie Jobs).

The new service is offered in cooperation with SuoraTyö, a Finnish site offering support services to contract, part-time and freelance workers. Oikotie Gigs targets groups, including municipalities, households, housing companies, sports clubs, and tourism companies.

On Oikotie Gigs, job seekers can publish their profiles at any time, and then apply for gigs. The site facilitates the whole recruitment and payment processes. It also stores work histories.

For employers, Oikotie Gigs not only provides access to people interested in short-term employment but also handles all statutory obligations related to payrolls, such as administering taxes, insurance, and social security.

In January last year, gigs done through the SuoraTyö site added up to 28,000 working hours.

In February this year, the number was already 228,000 hours, said Sanoma in the news statement announcing the move. Oikotie Jobs is one of the most popular job sites in Finland. It competes mainly with Alma Media’s job site Monster.fi. Another important site is job search engine Duunitori.fi.

In April this year, Oikotie.fi (all categories) received 2.4 million visits, while Monster.fi counted 288,500 visits, and Duunitori.fi had 1.2 million visits (desktop and mobile websites) in the same month, as measured by SimilarWeb.com.

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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.