CompareRaja adds used cars to its comparison service

18 May 2017

CompareRaja.in, a price comparison site owned by Logicserve Technologies in Mumbai, widened its services to include used cars. The listings on the new used-autos vertical are pulled in from two classified auto platforms, namely Droom.in and Truebill.com. (Currently, 52,300 used-car listings are pulled in for price comparisons.)

CompareRaja is in talks with more auto sites, to create a one-stop platform for comparing prices of used cars in India.

Users compare prices of any brand (or model) – Tata, Maruti Suzuki, Hyundai, Honda, Fiat, Ford, Mahindra, Skoda, Volkswagen and more – before making a final choice. There are plans to launch a similar service for bikes soon. It’ll aggregate listings from online platforms that list used motorcycles of all makes. 

Launched in July 2012 by Rohit Chugh, the platform was initially used to compare prices across 175 categories including mobiles, tablets, laptops, cameras, hard disks, printers, TVs, ACs, refrigerators, washing machines, microwave ovens, water purifiers etc..

Users can also compare prices of used autos on their smartphones (Android, IOS and Windows). They can filter for the year of the make, kilometers traveled, the number of owners, budget, color, fuel type, transmission type, body type, etc..

The market for used cars is expected to cross the 7-million-units mark by 2020, according to a study done by IndiaBlueBook.com. From 1.6 million units (worth almost $6 billion U.S.) in 2011, it is today pegged at 3.3 million units ($15 billion U.S.). So it has more than doubled between 2011 and today, according to Economic Times. 

Commenting on the company’s entry into the auto vertical, Rohit Chugh, founder and CEO, told Moneycontrol.com, “The huge latent demand for used cars in India propelled us to create a platform which enables customers to search for used cars as per their budget and preferences, compare prices and arrive at a buying or selling decision seamlessly and quickly”.

CompareRaja.in records more than 7 million pageviews per month. In this space, it competes with MySmartPrice, News18.com’s CompareIndia, and Jaipur-based Girnar Software’s Pricedekho.com. The latter also owns leading auto site Cardekho.com, with listings of both new and used cars.

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Radhika Sachdev

Radhika Sachdev is a journalist who has held senior editorial positions with major Indian newspaper banners. She has over 20 years of experience in the profession, covering Advertising, Marketing, Media, Education, HR, Real Estate and Environment beats. She is also a partner and chief content developer for Write Solutions, a boutique content house she founded eight years ago, signifying her diversification from journalism to copywriting and media consultancy.