Brazil’s Zap launches Facebook chatbot

18 May 2017

Brazilian real estate classified site Zap, the country’s No. 1 vertical by traffic and revenue, launched a Facebook chatbot to help its consumers find properties.

Using artificial intelligence (AI), the chatbot interprets the user’s queries and then recommends the listings that best match the buyer’s criteria.

Zap’s chatbot is available on the fan page of Zap on Facebook. It was built using the Wit.ai platform.

“At first, the chatbot will be linked to the site’s listings, so it will respond to questions related to the search of a property. The idea is that it’ll soon respond to any queries related to a home, including tips on decoration and the local real estate market,” Eduardo Perez, Zap’s CTO, said.

Traffic on mobile grows

The real estate classified site said mobile currently accounts for 59 percent of the site’s overall traffic.

Zap said its five apps for buyers and brokers reached 6.7 million downloads in the first quarter (Q1) of 2017, 20 percent up year-on-year, and 67 percent up when compared to the same period of 2015.

“People are spending more time with their smartphones than ever. We believe our traffic from mobile is set to increase further in 2017,” the company’s CEO, Eduardo Schaeffer, said.

Zap’s main competitors in Brazil are VivaReal and Navent’s Imovelweb. Zap’s traffic surpassed VivaReal’s in the past two months, but the competition for the No. 1 position in terms of traffic is still on-going. New market entrants include OLX Brazil’s Storia Imoveis and Estadao’s Moving.com.br.

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Léo Siqueira

Léo Siqueira joined the AIM Group in 2014 as writer and analyst for Latin America. He is a multimedia journalist based in, but not limited to Campinas, Sao Paulo. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in Brazil and in the US. Siqueira has worked for almost three years as a correspondent in Brazil with ICIS, the world’s largest information provider for the global petrochemical industry, and has been working with other global publishers, such as USA TODAY and Motorsport.com. His expertise includes general news coverage, online, print and multimedia journalism, and corporate communications as well. In this particular area, he has been working with international clients.