Shazam for autos? Blippar brings us auto recognition

29 May 2017

By Jesse Cox

Blippar, the U.K. technology company that specializes in augmented reality, computer vision and artificial intelligence, announced its first technology that allows consumers to recognize cars via an app on their smartphones.

The newly-launched auto-recognition ability is part of the company’s line of machine-learning technologies and has the potential to disrupt the automotive classifieds space.

The artificial intelligence can identify the make, model and year of any car manufactured in the U.S. after the year 2000 and boasts a 97.7-percent accuracy rate, which as Blippar contends, lies beyond what human sight is capable of.

This experience can be enjoyed by a consumer every time he sees a car in the street, a magazine or video, that he is curious about. Blippar initially made a name providing augmented reality platforms for companies, which allow them to display brand information when users ‘blipp’ (scan) their tagged content.

World-leading brands, such as L’Oreal, Nestle, and Porsche have already utilized Blippar’s technology to create award-winning experiences that have deepened consumer engagement. Since then, Blippar has focused its efforts primarily on visual search, allowing users to identify objects that would otherwise be difficult to describe via text search.

Recognizing an opportunity, the company jumped into the space, investing time and resources to make its visual search engine more robust and able to recognize a range of different objects. This laid the foundation for Blippar’s newly-launched auto-identification technology which, in the company’s own words, will give prospective buyers an amazing new consumer experience.

The app, currently only available in Google Play and the Apple Store in the U.S., will also offer users 360-degree interior views, customer reviews and pricing offers of ‘blipped’ cars.

Auto classified websites ears will have undoubtedly pricked up on the further announcement that the auto-identification technology will also come in the form of an application programming interface (API).

The Blippar Car Recognition API will be available globally for companies as licensed technology for integration into their own platforms, to enable consumers to access their services the moment they ‘blipp’.

Blippar has been quick to note that the technology will not be limited to the auto sector, with CEO Rush Mitra already eyeing up the fashion sector.

This development could be a game-changer for the way consumers interact with products sold in the classifieds space – never again having to search via text on a website themselves, but merely ‘blipping’ a product the moment they come into contact with it and discovering the platform that will offer it to them at the lowest price.

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Jesse Cox