Ex-Avito Morocco CEO Belrhiti to head Jumia Maroc
23 Jun 2017
He will replace Bastien Moreau (LinkedIn profile here), who recently announced his departure. Moreau said he will take “other responsibilities within Jumia group”. Along with Jumia Maroc, Moreau also managed the operations of Jumia Egypt for the last five years.
Belrhiti announced his departure from Avito.ma in May (we reported here). Jumia.ma and Avito.ma compete for used-goods listings.
Jumia.ma is a Jumia Group company. It’s parent is Africa Internet Group (AIG), which is co-owned by MTN, Rocket Internet, Millicom, Orange, Axa, Goldman Sachs and CDC.
CDC is a development finance institution in the U.K.. It invested €50 million in AIG in July last year. Jumia operates in 23 countries across Africa, including Nigeria, Kenya and Egypt. Jumia runs a horizontal platform consisting of nine categories, which have been developed into nine verticals. They are stuff, jobs, autos, real estate, services, travel, food delivery, daily deals, and an online shop (new goods).
All nine are not present on the horizontal platform of every one of the 23 countries. For instance, Jumia Food only operates in ten countries.