Autorola rolls out big-data service for UK market

26 Jun 2017

Autorola Group, the online remarketing and automotive IT solutions company, announced the launch of its big-data tool for the used-car market in the U.K..

Known as Indicata, the business intelligence and analytics tool will be available to used-auto businesses in the U.K. within the next 3 months.

Indicata is currently operational in eleven European markets and has already attracted a user base of over 2,500 manufacturers, distributors and fleet operators that access the service. Indicata works by collecting, processing and analyzing live used-car market data that is collated from all used-auto, classifieds, OEM and dealership websites in real-time.

It then provides data-driven insights on a variety of market dynamics and includes metrics such as demand, supply, pricing, and inventory.

Users can access the service via a web-based dashboard that features a range of KPIs, which according to Autorola, provides users with a competitive advantage that increases both efficiency and profitability.

Unlike some business intelligence systems, there is no need for any programmer intervention allowing users to mine the data directly from their dashboard and create their own deliverables.

Indicata’s technology has already gained a lot of international traction and a growing clientele of world leading automakers including Hyundai, Kia, Mercedes-Benz, Opel, Peugeot, Renault, Tesla, Toyota, Volkswagen and Volvo.

The successful adoption of the technology can be seen to be a reaction to the increasing digitalization of the automotive trade and the increasing demand for solutions for data-based decision support.

As a result of the successful adoption of the technology in Europe, the Danish company announced plans to expand to China, India, South America and the Middle East in the next two years.

Autorola didn’t release specific pricing information for its U.K. launch, other than that users will be able to access the tool for a monthly fee.

A free trial is currently available at www.indicata.com.

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Jesse Cox