“Redfin Now” buys and sells homes directly

09 Jul 2017
Online real estate broker Redfin, which has since 2004 sought to upend the traditional broker-client model by hiring its own agents who share some of their commission with buyers, is testing a new, potentially disruptive business model: buying homes “directly from home sellers and reselling them to homebuyers.”


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.