Can SA’s estate agents be disrupted by proptech?

13 Jul 2017
A number of tech-driven property classifieds companies are challenging traditional business models and agent commission structures in South Africa's property market. These include PropertyFox, Leadhome, JVP Properties, and HomeBid. Typically, these start-ups cut out the estate agent by making it easy for buyers and sellers to connect directly, and so save sellers the commissions they would otherwise have paid to agents. (In South Africa, the seller pays the estate agent for selling his property.)


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Marian Jacob

Marian Jacob is covering South East Asia. Marian worked in marketing and corporate communications for over a decade, covering both internal and external communications. She began her career in professional services, leading up to communications business partnering in various multi-national organizations with progressive cultures. Marian has worked on both global and regional roles within communications. She also provides counsel to companies on strategic communications and marketing opportunities. She was an editor on the Singapore Audit Committee Guidance Committee Handbook for companies.