Car King in push to turn auto dealers into franchisees

20 Jul 2017
The Bitauto-backed used-auto chain Car King (车网二手车) is making a nationwide push to sign dealerships up as franchisees. The franchising push is made in an effort to achieve a goal the company calls “1,000 outlets in 100 cities”.


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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.