Preloved fashion site Elanic to add category for babies

24 Jul 2017
In India, the c-to-c fashion platform Elanic acquired SecondCry, a niche site for trading pre-owned toys and apparel for children, reported NewsCorp-owned VCCircle. We just published a report on how the baby product category (new and old) is booming in India and attracting capital from overseas investors.


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Radhika Sachdev

Radhika Sachdev is a journalist who has held senior editorial positions with major Indian newspaper banners. She has over 20 years of experience in the profession, covering Advertising, Marketing, Media, Education, HR, Real Estate and Environment beats. She is also a partner and chief content developer for Write Solutions, a boutique content house she founded eight years ago, signifying her diversification from journalism to copywriting and media consultancy.