Chezhibao splashes on TV, Car King goes for leasing

02 Aug 2017
The Nanjing-based company's TV ads have been on heavy rotation during two extremely popular and nationally-syndicated programs - Day Day Up (天天向上) and Happy Camp (快乐大本营) - over the past week. In China, auto site Chezhibao runs a 1-minute-long TV spot on national TV, which tells the company’s corporate story. The spot was created by the same team that was behind the 2015 domestic box office smash Monster Hunt (捉妖记).


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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.