Mitula adjusts strategy, earnings forecast

08 Aug 2017
After "human error" caused a traffic dip, Mitula Group CEO Gonzalo del Pozo said the Madrid-based company has "systems and processes in place to minimize the chance of this happening again". The lost traffic cost Mitula Group revenue from AdSense and pay-per-click. In turn, this resulted in a downward revision of expected earnings, which pulled the share price down. 


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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.