Safaricom to launch site for new, used goods in Kenya

10 Aug 2017
Kenya-based Safaricom Ltd, operator of M-Pesa, Africa's leading mobile-money service, unveiled a very ambitious plan to enter the market for online marketplaces in Kenya in Q1 of 2018. It will launch a horizontal marketplace for both used and new goods and call it Masoko ("markets" in Swahili).

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Adegoke Seun

Adegoke Seun has packed nine years experience in online journalism covering Business for EXCEED OMNI Media, AgroNigeria and Ventures Africa. He is a journalist, media entrepreneur and founder of, a leading entrepreneurship news and magazine site focused on Africa. He is committed to reporting startup trends, funding, business development and lifestyle. Reputed as a small and medium enterprise industry enabler, he advocates entrepreneurship development on the continent and conducts industry research to bridge knowledge gap. He is our West Africa analyst covering major markets like Nigeria, Senegal and Ghana.