Jumia Kenya merges platforms without cutting jobs

11 Aug 2017
Jumia Group, operator of nine subsidiaries in 33 countries in Africa, merged the marketplace Jumia Market in Kenya with its online shop Jumia in the same country, in a move aimed at reaching profitability sooner. After the merger, Jumia Market (with listings for new and used goods) still operates in 13 other countries in Africa.  

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Adegoke Seun

Adegoke Seun has packed nine years experience in online journalism covering Business for EXCEED OMNI Media, AgroNigeria and Ventures Africa. He is a journalist, media entrepreneur and founder of enterprise54.com, a leading entrepreneurship news and magazine site focused on Africa. He is committed to reporting startup trends, funding, business development and lifestyle. Reputed as a small and medium enterprise industry enabler, he advocates entrepreneurship development on the continent and conducts industry research to bridge knowledge gap. He is our West Africa analyst covering major markets like Nigeria, Senegal and Ghana.