About

Our Story

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.” The AIM Group / Classified Intelligence consultants are leaders in their industries. All of us have practical, real-world experience operating and managing traditional and interactive-media businesses.

The AIM Group works with leading media companies, broadcasters, dot-coms, yellow-page publishers and technology companies. The company was founded in 1998 by Peter M. Zollman and is based in Orlando, Florida. The AIM Group is a virtual, global team of consultants who provide strategic and tactical consulting; sales training; proprietary and published research about interactive media, and other services. The AIM Group works with newspapers, dot-coms, broadcasters, ASPs, technology vendors and corporate clients to help develop successful interactive-media services.

Our focus is the intersection of interactive media and traditional media like newspapers, broadcasting, yellow pages and magazines. We work with our clients to develop successful, real-world businesses, and spend our time on practical issues and immediate concerns. But we also keep long-term concerns in mind, carefully balancing the present and the future. 

Areas Of Expertise

  • Classified advertising – print and online
  • Increasing revenue at traditional media websites
  • Sales training for interactive- and traditional-media sales representatives
  • Audience development strategies and tactics
  • Strategic workshops and interactive-media coaching for senior executives
  • Advertiser presentations – local media, real estate, automotive, recruitment
  • Call-center optimization for traditional and interactive-media publishers
  • New advertising models, including pay-per-click and pay-for-performance advertising
  • Local search and its implications for retail and classified advertising, and publishers
  • The growing need for video content on media Web sites
  • The increasing use of mobile applications for content and advertising
  • Using e-mail as a marketing tool, traffic builder and advertising delivery vehicle

What Sets Us Apart

Unlike many consultants, the AIM Group never presents “canned” or “off-the-shelf” presentations, or unsupported revenue numbers and projections that are based on flimsy or undisclosed methodology. We work closely with our clients to provide specific, detailed, actionable strategies and tactics that deliver higher revenue, sales reps who are trained in real-world interactive media issues, and more effective interactive media tools for publishers.

Where We Excel

Strategic Executive Workshops: In the day-to-day crush of business, senior executives at media companies rarely take an opportunity to step back and look at the near-term and long-term future – asking and answering the questions: Where are we going? What are we doing? Do we have the right product mix? Do we have the right corporate structure to deal with challenges today and the future? At the end of our workshop, you’ll have a specific plan with individual assignments, timetables, deadlines and priorities for follow-up and long-term action.

Strategic / tactical analysis: As with a strategic executive workshop, we help you answer questions about your corporate goals and objectives. We bring a unique outsider’s perspective to insiders’ questions. AIM Group consultants have senior executive experience at media companies, and we know what it’s like to run a business. We can put ourselves in your shoes to consider what you should be doing to position your business today and for the future.

Client / prospect perception analysis: What do your clients think of your company? And how do your prospects perceive you and the products or services you offer? You may know the answers to those questions – or you may only think you know the answers. By developing and conducting a perception study, we can find out what your advertisers and prospects think of your company, products and services. We’ll get the answers you’re not hearing.

Vendor Analysis: Seeking a new vendor for a new interactive service is a challenge. Services change; quoted prices aren’t always what they seem, and getting the “real scoop” on customer service and support can be difficult. Listing prospective vendors is easy. Figuring out which is the best for you is the hard part. We’ll save you time and money by guiding you through the vendor maze.

Competitive classifieds analysis: Newspapers used to be the best – frequently the only – place for advertisers to sell a car or a house, hire a new employee, or sell a gently used couch. Not so any more. Now there are Realtor.com, Monster.com and AutoTrader.com; pennysavers and Auto Traders and neighborhood flyers; Craigslist and Kijiji, Dice.com and Nursing World. All are tough competitors. We can take an objective, independent look at your competition and let you know what you need to do to be more effective.

Corporate / association presentations: AIM Group consultants are often called on to speak at major industry conferences worldwide. We frequently present to corporate groups and at other proprietary functions. Every presentation is specifically developed to meet the needs of the sponsors. Topics we currently offer: Community and local content; the changing nature of online classifieds; mobile and video services; and more. Have your own topic? Try us.

Market analysis and positioning reports: We’ll help you identify the market size, opportunities and threats, business drivers, indentify key market segments and then help you position your solutions for your clients.

Advertiser presentations: Teaching advertisers about adding interactive media to their spending mix is a critical issue for publishers – online and even print. AIM Group consultants present engaging, effective, revenue-generating programs for a wide variety of companies and groups for recruitment, auto, real estate and retail advertisers. You bring the audience – with our help – and we’ll provide an exciting, educational program for your advertisers to help them maximize their revenue opportunities. And yours!

Website review reports: Has your site had a check-up lately? Our Web site review reports are an excellent tool for measuring progress in usability, presentation, product development and user adoption. Each report systematically and objectively measures performance of a given website on a numerical score base on criteria such as navigation, search and browsing experience, customer care and help, ad placement and accessibility for the disabled, and more.

These are just some of the ways we can help you.

Become A Client

We watch the smartest people, the best practices, even the mistakes. By following the industry around the world, we can share the trends and the practices that will make you better. We help you increase revenue. We help you train your staff. We help you develop a long-term strategy or short-term tactics for growth. We work with you hands on to help you improve your business.

Contact Us

Meet The Team

Peter M. Zollman

Founding Principal

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified (more…)

Katja Riefler

Principal / Managing Director

Katja Riefler, AIM Group Principal and Managing Director, has a broad background working with newspapers, trade associations and online (more…)

Rob Paterson

Principal / Director of Consulting

Rob Paterson has been in the classified advertising / marketplaces business nearly 30 years. He led the transformation (more…)

Jim Townsend

Principal / Editorial Director

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with (more…)


Mike DelPrete

Principal and Senior Consultant

Mike is a former tech entrepreneur, strategy director, and head of corporate development with broad expertise in online real estate tech. (more…)

Pavel Marceux

Managing Editor

Pavel Marceux is Managing Editor of Classified Intelligence. As a writer, he focuses on the Russian market. Following his MA at Edinburgh (more…)

Christo Volschenk

Editor – EMEA

Christo Volschenk, managing editor of Aimgroup.com and our senior analyst cover Naspers, brings more than 30 years of experience in business (more…)

Léo Siqueira

Director - Latin America

Léo Siqueira is the director for Latin America as well as a writer/analyst. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in (more…)


Brian Blum

Senior Writer / Analyst – US, CA, Israel

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally (more…)

Angela Hawksford

Director - Asia-Pacific

Angela is a writer and journalist based in Sydney, Australia. She became Director-Asia-Pacific in mid-2017. Her extensive knowledge of the Australian real estate industry (more…)

Radhika Sachdev

Writer / Analyst - India

Radhika Sachdev is a journalist who has held senior editorial positions with major Indian newspaper banners. She has over 20 years of experience in (more…)

Anastasia Gnezditskaia

Writer / Analyst – The Netherlands

Anastasia Gnezditskaia is a writer / analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has (more…)


Lars Herlin

Senior Analyst – Europe

Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and Veckans (more…)

Tom Marling

Writer / Analyst - China

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 (more…)

Marian Jacob

Writer / Analyst

Marian Jacob covers Southeast Asia. Marian worked in marketing and corporate communications for over a decade, covering both internal (more…)

Adegoke Seun

Writer / Analyst

Adegoke Oluwaseun is our West Africa analyst covering major markets such as Nigeria, Senegal and Ghana. He has eight years experience in online journalism covering (more…)


Kate Lyons

Writer / Analyst - Australia, NZ

Kate Lyons has worked as a business, marketing and finance journalist for over 25 years. Formerly news editor and deputy editor of advertising weekly B&T, (more…)

Cila Warncke

Writer / Analyst - Spain

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience (more…)

Emre Dalkilic

Writer / Analyst - Turkey

Emre Dalkilic joined the AIM Group in 2014 as writer and analyst for Turkey. He has been working as a reporter, editor, editor-in-chief, and executive (more…)

Patrick Peterson

Editor-at-large

Patrick Peterson joined the AIM Group in 2014 as the editor for Asia and Latin America. With 30 years of daily journalism experience as a writer and (more…)


Gareth Lloyd

Senior Analyst for Recruitment

Gareth Lloyd is a senior analyst for recruitment with the AIM Group. He is a C-level executive who helps media companies navigate the cutting edge (more…)

Andrzej Sowula

Writer / Analyst – Poland

Andrzej Sowula has been a writer / analyst for the AIM Group since 2013, focusing on the Polish market. He has worked in Poland as a journalist for (more…)

Talal Abu Issa

Writer / Analyst – Middle East

Talal Abu Issa is an AIM Group writer / analyst. He has covered interactive media and classified advertising in the Middle East and Europe, and has (more…)

Gérard Esteve

Writer / Analyst – Europe

Gérard Esteve joined the AIM Group in 2009 as a writer / analyst. He graduated from one of the top engineer schools, ENSAM Paris, and completed an (more…)


Alessandra Ritondo

Writer / Analyst – Europe

Alessandra Ritondo has been a writer, analyst and Italian correspondent for the AIM Group since 2008. She specializes in financial topics and is mainly (more…)

Konstantin Kalabin

Senior Consultant

Konstantin Kalabin is an independent senior consultant and analyst who joined the AIM Group in 2012 after more than eight years of strategy, consulting and (more…)

Shilpa Shree

Writer / Analyst

Shilpa Shree covers recruitment, real estate and does occasional reports on services marketplaces for Classified Information Report for the Indian markets. (more…)

Kate Rodriguez

Writer / Analyst

Kate Rodriguez covers the German market for AIM Group. She is a freelance business writer with an extensive background in public policy, business (more…)


Tariq Ahmed Saeedi

Writer / Analyst – Pakistan

Tariq Ahmed Saeedi covers Pakistan and Japan. Tariq is curious to dig up stories revealing the potential of technologies in turning things around. He carries a more (more…)

Ben Donovan

Writer/Analyst UK

Based in Manchester, UK, Ben has extensive knowledge in the UK real estate industry having built a 7 year career in a variety of roles in the field. (more…)

Ayman Helal

Writer / Analyst – MENA

Ayman Helal is a writer / analyst for the Middle East and North Africa. He also has worked as a journalist and editor at Dar- Al Hayat, a pan-Arab (more…)

Diana Neatu

Business Developer – EMEA

Diana Neatu is AIM Group business developer for Europe, the Middle East and Africa, working closely with managing director Katja Riefler to support our current clients and (more…)


Ivone Punuh

Assistant

Ivone worked as a secretary for Australian and German companies from age 20 to 23. Successfully co-founded her family company at the age of 24 (more…)

Tonya Ratajczak

Marketing Associate

Tonya Ratajczak joined the AIM Group in 2011 as a marketing associate. She works behind the scenes managing the AIM Group’s bi-weekly e-newsletter, (more…)

Suzanne Lander

Finance Manager

Suzanne Lander works directly with Founding Principal, Peter M. Zollman. She brings with her 30+ years in Financial and Office Management/Administration. (more…)

Robin Monti

Client Services Manager

Robin Monti handles our client requests, email and contact list updates, and a wide range of marketing responsibilities. Before joining the (more…)


Luke Smith

Marketing Director

Luke has more than 15 years experience in all areas of marketing. He began in direct mail and basic online marketing and as the industry (more…)