Marketplace


Feller to take over from Gross-Selbeck in Germany

Feller to take over from Gross-Selbeck in Germany

The German subsidiary of EBay announced in Berlin today that Frerk-Malte Feller, currently head of the auctions division, will take over as CEO of EBay in Germany from current CEO Stefan Gross-Selbeck, who resigned to take up the position of CEO of business network Xing.com on January 15 next year. Before taking up the position of head of auctions on March 1 this year, Feller was head of the Ge


Facebook to outsource classifieds?

Facebook to outsource classifieds?

TechCrunch is reporting that Facebook is searching for a partner to take over its classified listings application. Apparently Facebook distributed a request-for-proposal to a number of classified sites earlier this year. TechCrunch says rumors are that Oodle has


Second hand goods gain popularity in the U.K.

Second hand goods gain popularity in the U.K.

U.K. Internet users are increasingly looking for second hand goods online, according to a new study by Hitwise. In the 12 months to October U.K. Internet searches for second hand goods have increased by 22 percent while classifieds Web site


The mom phenom: Learning to sell audiences, not products

The mom phenom: Learning to sell audiences, not products

By Joe Michaud Whether running their kids to the soccer game, or running for vice president of the United States, moms have been getting a lot of media attention recently. .. This content is available free to Classified Intelligence Report clients. One kind of attention is on the product side, where media companies have been accelerating


Moms sites in Europe slowly on the way up

Moms sites in Europe slowly on the way up

By Linda Karlsson According to the study Digital Mums Report from the European Interactive Advertising Association (EIAA) in 2007 62 percent of all European women with children under 18 regularly accessed the Internet. A second report (“Digital Families 2008”) shows that almost three-quarters of people living with children are logging on to the Internet each week, compared with only half of tho


Then there’s HandMeDowns.com … ‘classifieds for moms’

Then there’s HandMeDowns.com … ‘classifieds for moms’

It calls itself “classifieds for moms.” HandMeDowns.com, only a few weeks old, is a classifieds aggregator where parents can buy, sell and give away the toys, clothes and strollers that their kids too quickly outgrow.

It scrapes listings and images from popular sites – including Craigslist, EBay and EBay’s Kijiji – for “gently used” items, a


Gannett’s Lundquist: going local to national with niche

Gannett’s Lundquist: going local to national with niche

We asked Peter Lundquist, Gannett’s Vice President Product Development & Deployment, about the MomsLikeMe rollout, and how the strategy fits into Gannett’s vision.

CIR:  Why go after the moms category, and what’s the potential?
 PL: Every marketer knows that moms are one of the most important consumer segments based on buying power and influence.



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