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In Japan, Minne boosts app installs with Appier

In Japan, Minne boosts app installs with Appier

To make headway in the cross-screen era, Minne hired tech firm Appier to boost app downloads and optimize cost per install (CPI). The partnership brought excellent results - both in terms of installs and in reducing the cost per install (CPI) for Minne.


Schibsted/Naspers peace deal questioned in Norway

Schibsted/Naspers peace deal questioned in Norway

Norwegian business daily DN.no questioned Schibsted's non-competition agreements concluded with Naspers late in 2014. Are we about to revisit the peace deal and the approvals received from several anti-trust authorities for the deal in the 20-odd countries involved?


OLX India onto third ad agency in six years?

OLX India onto third ad agency in six years?

After the launch of its latest brand campaign titled ‘ Six months break-up challenge’, that went live on TV and internet last month, general classifieds site OLX India has now called on several ad agencies to pitch for its India account. The creative pitch was called two weeks ago, reported a news agency. The account is currently in the hands of Lowe Lintas, the creator of the "Six months" campaign.


A few messages from the ICMA Spring conference

A few messages from the ICMA Spring conference

We attended the ICMA Spring conference in Belgrade earlier this month. More than 100 executives traveled to the Serbian capital for the conference from May 10 to 12. As can be seen here, the program was styled for hands-on learning and sharing of experiences. Here is our observations and main take-aways from the many presentations we listened to and one-on-one chats we engaged in.


Shazam for autos? Blippar brings us auto recognition

Shazam for autos? Blippar brings us auto recognition

Blippar, the U.K. technology company that specializes in augmented reality, computer vision and artificial intelligence, announced its first technology that allows consumers to recognize cars via an app on their smartphones.



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