By Shannon Kinney
SAN FRANCISCO – Always an active and vibrant conference, the Inman Real Estate Connect conference did not disappoint this year despite the downturn and difficult conditions in the U.S. real estate market.
Any discussion about online auto-dealer advertising very quickly turns to the question of “leads.”
In other words, is it all about delivering specific, ready-to-buy – and countable – consumers directly to a dealer’s salespeople? (Those would be called “leads.”) Or is it about delivering a marketing message that persuades consumers to
Anyone with a stake in the auto business is wondering how to ride out the current slump. Here are some timely suggestions from a recent survey of members of the American Marketing Association on Marketing in an Economic Downturn. Its consensus advice:
1. Shape the message, don’t slash the price
Conduct research to understand your competitors’ positio
Traffic up at U.S. papers’ sites
Not all the news is bad at American newspapers. U.S. newspapers’ Web sites attracted nearly 66.4 million unique visitors on average in the second quarter of 2008, according to a custom analysis by Nielsen Online for the Newspaper Association of America.
That’s up by 12.2 percent from the sa
Chacon heads Monster’s alliances
Lauren Chacon, who joined Monster two years ago from her position as VP of advertising at The Boston Globe to help jump-start Monster’s media-alliance initiative, is now Monster’s VP of media alliance sales. She fills a position recently vacated by Peter Newton – alsoa Globe alum – who was SVP of allian
Whatever you may think of President George W. Bush, the unpopular prexy is scheduled to be out of a job come January. One job site, QuietHire.com, based in Naples, Fla., is taking advantage of his situation by poking a little fun at the poor prez while it attempts to boost its own image.
Middle Eastern jobs portal Bayte.com has launched a jobs site in Morocco targeted to new college graduates.
The trilingual site – French, Arabic and English – helps employers filter job candidates through 24 criteria, assessing training, business and skills.
Employers can create online questionnaires and downlo
Redesigned French job board CarriereOnline’s launched a feature called Carriere OnlineTV, providing video “channels” for both recruiters and job-seekers.
On one channel, video interviews have recruiters pitching their companies and available jobs; on another, job-seekers upload their video CVs for recrui
Thanks to its jobs channel, Germany’s listed-business network portal Xing.com was able to double year-over-year revenue in the second quarter €8.41 million ($13.2 million).
In Q208, the job board contributed €1 million to total revenue. Without the income from the job board, Xing’s revenue would “only&rd
SharkStrike.com, a division of CareerMetaSearch in Boca Raton, Fla., has announced that it will launch a “keyword engine” that will allow employers, job boards, recruitment-advertising agencies and search-engine marketers to search only job-related keywords, according to the company’s CEO, Jason Gorham.