Lead-gen, marketing models two different animals

Lead-gen, marketing models two different animals

Any discussion about online auto-dealer advertising very quickly turns to the question of “leads.”

In other words, is it all about delivering specific, ready-to-buy – and countable – consumers directly to a dealer’s salespeople? (Those would be called “leads.”) Or is it about delivering a marketing message that persuades consumers to

Good advice anytime …

Good advice anytime …

Anyone with a stake in the auto business is wondering how to ride out the current slump. Here are some timely suggestions from a recent survey of members of the American Marketing Association on Marketing in an Economic Downturn. Its consensus advice:

1. Shape the message, don’t slash the price
Conduct research to understand your competitors’ positio

CIR 9.14 General Briefs

Traffic up at U.S. papers’ sites

    Not all the news is bad at American newspapers. U.S. newspapers’ Web sites attracted nearly 66.4 million unique visitors on average in the second quarter of 2008, according to a custom analysis by Nielsen Online for the Newspaper Association of America.
    That’s up by 12.2 percent from the sa

CIR 9.14 Who-Where – July 31, 2008

Chacon heads Monster’s alliances

    Lauren Chacon, who joined Monster two years ago from her position as VP of advertising at The Boston Globe to help jump-start Monster’s media-alliance initiative, is now Monster’s VP of media alliance sales. She fills a position recently vacated by Peter Newton – alsoa Globe alum – who was SVP of allian

Case of the red-state blues, we think

Case of the red-state blues, we think

    Whatever you may think of President George W. Bush, the unpopular prexy is scheduled to be out of a job come January. One job site,, based in Naples, Fla., is taking advantage of his situation by poking a little fun at the poor prez while it attempts to boost its own image.
    QuietHire, whi opens a subsidiary in Morocco opens a subsidiary in Morocco

Middle Eastern jobs portal has launched a jobs site in Morocco targeted to new college graduates.

The trilingual site – French, Arabic and English – helps employers filter job candidates through 24 criteria, assessing training, business and skills.

Employers can create online questionnaires and downlo

CarriereOnline launches Web TV

CarriereOnline launches Web TV

Redesigned French job board CarriereOnline’s launched a feature called Carriere OnlineTV, providing video “channels” for both recruiters and job-seekers.

On one channel, video interviews have recruiters pitching their companies and available jobs; on another, job-seekers upload their video CVs for recrui

Xing jobs channel  bears fruit

Xing jobs channel bears fruit

Thanks to its jobs channel, Germany’s listed-business network portal was able to double year-over-year revenue in the second quarter €8.41 million ($13.2 million).

In Q208, the job board contributed €1 million to total revenue. Without the income from the job board, Xing’s revenue would “only&rd

SharkStrike to launch ‘keyword engine’

SharkStrike to launch ‘keyword engine’, a division of CareerMetaSearch in Boca Raton, Fla., has announced that it will launch a “keyword engine” that will allow employers, job boards, recruitment-advertising agencies and search-engine marketers to search only job-related keywords, according to the company’s CEO, Jason Gorham.


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