During the last 20 years or so, digital classifieds have decimated newspaper classifieds. Now there’s a new threat that could decimate today’s digital classified companies — Facebook.
After nearly a decade of false starts, the world’s largest and most powerful social network is moving into classifieds, and it could pose major problems for today’s classified sites.
Also in this extensive 85-page annual we review the “Big Five” classified companies — Axel Springer, Craigslist, EBay, Naspers, Schibsted, and the “wild card” (still), Rocket Internet.
In “sites to watch,” we cover some of the most innovative and interesting sites of 2015 and 2016. And in a new “apps” report, we point out the first classified site in the world (as far as we can tell) that’s based directly on Instagram. It’s tiny, but it’s growing fast — and it’s an exciting new outside-the-box approach.
The 2015-16 Global Classified Advertising Annual is a must-read. And as always, it comes with a money-back guarantee.