In growing numbers, consumers are changing their automotive buy behaviors: They’re willing to buy and sell online without ever meeting their counterparts in the transaction. Leave the details, and the detailing, to third parties. Money-back guarantees, no less. Some companies in that category: Carvana, Vroom, Beepi and Shift. (We cover them in de-tail.)
Consumers everywhere seem to want pain-free buying and selling experiences. That’s evident by the measures automotive portals are taking to provide. In Sweden, sellers leave the traction to auto auction house KVD; they drop their car off for cleanup and inspec-tion, set the lowest acceptable price, and leave the rest to KVD. KVD’s inspections and are so well regarded, buyers seldom check the car personally. In Germany, Carzada and Karosso have similar no-hassle selling models. In Spain, Vento.tv provides video-chat services be-tween buyers and sellers to build trust and minimize risk.
Take an in-depth look at these automotive advertising trends and many others in our latest CIR Annual Report dedicated to global automotive advertising.
The 2016 Automotive Advertising Annual is a must-read. And as always, it comes with a money-back guarantee. Download this preview for more information.