We anticipate an increased use of data as a competitive factor in classified businesses. It used to be the case that to win and dominate a classified market you just needed lots of listings and a good search. Now, we are moving into an era where the user experience should be transformed by data. In recent years, most of the innovation in classifieds has been incremental — we believe that in the near future the smart use of data will transform classified marketplaces. The challenge will be for the existing dominant players to make sure they are leading the transformation.
There are more insights inside, covering nearly 100 companies from 25 countries.
The 2016 Big Data Annual is a must-read. And as always, it comes with a money-back guarantee.