A Matter of Trust – Consumers place faith in service-review sites

A Matter of Truth - Consumers place faith in service-review sites

Like so many other things, the way we choose a plumber, a doctor or a repairman has been changed forever by interactivity. Angie’s List, Yelp, Qype, Dianping, Huduyou and others help consumers figure out how to fix up their houses, weed out the good restaurants and dentists from the bad, and vent their feelings when something goes right or wrong.

In a 49-page special edition of Classified Intelligence Report, the AIM Group profiles 14 companies worldwide that are in the growing business of online reviews. Some are established, some are just getting off the ground, and a couple don’t even have business models yet. But all are interesting and worth studying.

Social-review sites fall into three basic business models. The report outlines each business model, along with metrics such as traffic, revenue (where available), profitability, expansion plans and more.

Sites covered include:

— Angie’sList: U.S.

— Yelp: 82 markets worldwide, including Austria, Australia, Belgium, Canada, France, Germany, Ireland, Italy, Spain,    Switzerland, The Netherlands, U.K., U.S.

—Service Magic: France, U.S., U.K.

— Kudzu:U.S.

—My-hammer.de: Germany

—11870.com: Spain

— Qype: Austria, Brazil, France, Germany, Ireland, Italy, Poland, Portugal, Spain, Switzerland, U.K., The Netherlands

— Dianping: China

— Tupalo: Austria, Denmark, Finland, Poland, Sweden, The Netherlands

—HomeStars.com: Canada

— PinBud.ca/ Pinbud.com: Canada, Australia, U.K., U.S.

—Huduyou.com: Israel, U.S.

— Midrag: Israel

— Service Alley: U.S.

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A Matter of Truth - Consumers place faith in service-review sites

Like so many other things, the way we choose a plumber, a doctor or a repairman has been changed forever by interactivity. Angie’s List, Yelp, Qype, Dianping, Huduyou and others help consumers figure out how to fix up their houses, weed out the good restaurants and dentists from the bad, and vent their feelings when something goes right or wrong.

In a 49-page special edition of Classified Intelligence Report, the AIM Group profiles 14 companies worldwide that are in the growing business of online reviews. Some are established, some are just getting off the ground, and a couple don’t even have business models yet. But all are interesting and worth studying.

Social-review sites fall into three basic business models. The report outlines each business model, along with metrics such as traffic, revenue (where available), profitability, expansion plans and more.

Sites covered include:

— Angie’sList: U.S.

— Yelp: 82 markets worldwide, including Austria, Australia, Belgium, Canada, France, Germany, Ireland, Italy, Spain, Switzerland, The Netherlands, U.K., U.S.

—Service Magic: France, U.S., U.K.

— Kudzu:U.S.

—My-hammer.de: Germany

—11870.com: Spain

— Qype: Austria, Brazil, France, Germany, Ireland, Italy, Poland, Portugal, Spain, Switzerland, U.K., The Netherlands

— Dianping: China

— Tupalo: Austria, Denmark, Finland, Poland, Sweden, The Netherlands

—HomeStars.com: Canada

— PinBud.ca/ Pinbud.com: Canada, Australia, U.K., U.S.

—Huduyou.com: Israel, U.S.

— Midrag: Israel

— Service Alley: U.S.