Latin America Combo: Battle is growing for classified ads + 2 CIR Bonus Issues


LatAm12 +  Bonus Combos 

*NOW Includes two “bonus” issues of Classified Intelligence Report — 13.19, “LatAm firms target U.S. Hispanics,” and 14.07, “Dridco: Latin America’s Classified Provocateur.”

Use of the Internet and interactive media in Latin America is growing fast and furious — reminiscent of double-digit growth that marked the ―Dot-com 1.0 era in the United States in the late 1990s.

Consolidation among regional classified advertising portals is growing, along with the incursion of major multinational classified companies from outside the region that is shifting the balance of power between traditionally family-owned companies.

In this report, we focus on six of the most important and most developed countries in the region: Argentina, Brazil, Colombia, Chile, Mexico and Venezuela. We review the market forces at play in each country; the traditional media companies and their efforts to manage the transitions to interactive media, and the largest classified publishers in the market, whether print, print / online or online only.

This report is a compilation of recent analyses from Classified Intelligence Report, our twice-monthly clients-only publication.

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Latin America: Battle is growing for classified ads

 

Use of the Internet and interactive media in Latin America is growing fast and furious — reminiscent of double-digit growth that marked the ―Dot-com 1.0 era in the United States in the late 1990s.

Consolidation among regional classified advertising portals is growing, along with the incursion of major multinational classified companies from outside the region that is shifting the balance of power between traditionally family-owned companies.

In this report, we focus on six of the most important and most developed countries in the region: Argentina, Brazil, Colombia, Chile, Mexico and Venezuela. We review the market forces at play in each country; the traditional media companies and their efforts to manage the transitions to interactive media, and the largest classified publishers in the market, whether print, print / online or online only.

This report is a compilation of recent analyses from Classified Intelligence Report, our twice-monthly clients-only publication.