Tag: autotrader.com


AutoTrader.com: Car ads need tech focus

AutoTrader.com: Car ads need tech focus

If you're an automotive publisher you should be helping your dealers and private owners showcase their vehicles' technology features. That's what we surmise from the latest AutoTrader.com study.Key findings of the Car Tech Impact Study:

  • 50 percent of consumers said they would wait up to a year to get all their must-have featu


AutoTrader.com: Tech tools rule car buys

AutoTrader.com: Tech tools rule car buys

More than half of shoppers will walk away from a new car or truck they like if it doesn't have the technology they want,  and nearly half will reject the car if the technology is there but it's not easy to use. AutoTrader.com found out this and much more about how technology influences vehicle sales.Here's the announcement:  

AutoTrader.com Study Shows Technology Makes o


Cox Auto talking, and listening, to dealers

Cox Auto talking, and listening, to dealers

Here’s a great concept: Talk to your customers, and listen to them too. And be honest and upfront with them when things are not as they should be.Like his predecessor, Chip Perry, Sandy Schwartz of AutoTrader / Cox Automotive Group has always been a straight-shooter. So we’re totally unsurprised to see that he was frank and open with 160 auto dealers who attended a VAuto dealer conference in C


Peter Winter tells Cars.com backstory

Peter Winter tells Cars.com backstory

In an impressive Blast of Winter blog post,  digital-media pioneer Peter Winter reveals some interesting background tidbits about the birth and growth of Cars.com, and gives AutoTrader.com testimonial. Winter has been a  senior executive at Newspaper Association of America (NAA) and Cox Enterprises, founder and owner of AutoTrader.com."Amid


AutoTrader.com:Social car shopping rare

AutoTrader.com:Social car shopping rare

In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. In fact, mobile-addicted millennials are the shoppers spurring the most change in the vehicle purch


AutoTrader.com, KBB get new presidents

AutoTrader.com, KBB get new presidents

Kelley Blue Book president Jared Rowe is assuming the role of AutoTrader.com president to be vacated by Alan Smith. Steve Lind, KBB VP of operations, will take over as Kelley Blue Blook president.

Here's the announcement:

Kelley Blue Book's Jared Rowe Named President AutoTrader.com



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