Tag: Building Audience

Korea’s EC21 launches interactive community service forum

Korea’s EC21 launches interactive community service forum

Korean classifieds site EC21 has launched a web community for buyers and sellers on its English language Web site www.ec21.com in the hope user generated content will drive business.

EC21, which bills itself as "one of the world's leading B2B e-commerce companies", targets exporters and importers in the Korean and Chinese markets with listings that rang

Apps too cool for newspapers, NAA told

ORLANDO, Fla -- Imagine walking into a crowded room, pointing your IPhone at the people and instantly having an "augmented reality" view of their names and social network profiles.

You won't have to imagine for long, attendees at the Newspaper Association of America 2010 MediaXchange were told Wednesday.


Sensis winning back market share through smart phones

Telstra-owned Sensis, publishers of Australia's Yellow Pages, is attempting to win back market share by offering smart phone applications that give users access to its directories. So far the tactic seems to be working. The Yellow Pages iPhone app has been downloaded 300,000 times since it was launched in August 2009 and Sensis says use of its Yellow Pages online directories has increased by 57

Swiss publishers on the way to a joint paid digital newsstand

Paid digital online content that is market together is being to be a topic in Switzerland, as leading newspaper publishers Tamedia, NZZ, Ringier and Edipresse have joined forces with Switzerland´s telecom Swisscom and bookseller Orell Füssli to start a online kiosk for digitalized dailies and books.


Spanish telecom Telefónica wants to convert users into creators of classifieds

Spanish telecom Telefónica wants to convert users into creators of classifieds

Haiku, a new project of Spanish Telefónica, presented during “Mobile World Congress” in Barcelona in February as innovating technology that should enable users to real-time interaction through mobile microservices, starts according to company information after the pilot testing phase this summer.

Haikus are very short, highly expressive Japanese poems linked to a cert

To win with small businesses, it is do or die time

To win with small businesses, it is do or die time

Media companies understand that to help transition their traditional media companies into the future, one of the ways to combat revenue erosion is to target a wider array of advertisers on their Web properties. And, one of the easiest ways to do that is to reach an audience that many traditional media companies haven’t been able to serve due

Newspaper sites not cannibalizing print, says Oz survey

An Australian study has found that newspaper Web sites are not cannibalizing their print-based parents and that consumers see the two forms as complementary. 

The study, Newspapers Today Part 2: Print & Online, aimed to explore how consumers related to newspapers in their printed and online forms. It was carried out by Newspaper

Singapore Press Holdings offers social networking help

Singapore Press Holdings, owner of The Straits Times, has launched a new site giving help to businesses who want to build a social networking plan.

The web site, socialTRUE, will form part of SPH’s online marketing brand clickTRUE. SPH says it will give companies the “constant and active flow of conversation between their customers and the

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