Tag: Building Audience

Apple joins forces with PagesJaunes for maps data

France’s largest print and online directory, Solocal Group-owned PagesJaunes.fr, formed a partnership with Apple to supply data for its maps function. "PagesJaunes made available to Apple, for integration, all local content, including postal addresses, GPS coordinates, phone numbers, URLs, websites, hours of operation, photos, online ratings and reviews," the Group said in a statement. "This is

Small business has helped India’s classifieds

Since there is no gate fee (not yet) in the form of a listing fee for products and services listing on most online marketplaces in India, the classified business is booming, reports Techinasia. Nasper-backed OLX, which has been heavily spending in India towards growing the category and creating more user awareness, claims 85 percent market share in the consumer-to-consumer (C2C) trade, while arch

Viadeo launches space devoted to freelancers

Viadeo launches space devoted to freelancers

France’s major professional network Viadeo.fr launched a separate marketplace devoted to freelancers with a skills-based search engine this week. This was done to cater to France’s 700,000 freelancers, which have doubled in number since 2005. "They are professionals that we know well at Viadeo, since they were among the early adopters of the account. Three quarters of them have a profile on our n

IProperty Malaysia turns to virtual reality

IProperty Malaysia announced its latest enhancement – virtual reality showrooms enabled by ‘IProperty Goggles’, a device which works with a mobile phone, to display visuals enabling consumers to virtually walk through a showroom. According to IProperty’s press release, developers are also able to walk prospective buyers and investors through the showroom via 3D floor plans, produce 3D flythrough

Bauer enters car comparison market

Bauer enters car comparison market

Hamburg-based magazine publisher Bauer Media has entered the digital automotive marketplace with a new car comparison site, WhichCar, leveraging the publisher's existing strength in automotive print titles Wheels, Motor and 4X4. WhichCar general manager Mark Orval told AIM Group that the move was a natural evolution built on the company's heritage strength in automotive print brands. Bauer Media

Sensis in digital rebrand

Advertising agency Sensis has launched a new brand campaign aimed at small to medium business, the first since the search company's re-branding earlier this year as a primarily digital player. Sensis, previously wholly-owned by Telstra, was sold off in 2005, with U.S. private equity firm Platinum Equity gaining a 70 percent controlling interest. The new brand campaign, prepared by Ogilvy Melbourn

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