Tag: Building Sales

YPG re-launches API with 1.5 million business listings

Canada’s Yellow Pages Group (YPG) has re-launched its YellowAPI. The move is slightly surprising given Yellow’s preoccupation with debt and a crumbling stock price. That plus the fact that, although nearly 2,000 software developers signed up for YellowAPI since it launched in 2010, only 35 apps have been created. Do the math: that’s a paltry 2% of developers. Not the best follow-through. But then,

Canadian study: group buying sites then and now – the path to success

Call it “the wisdom of the crowds” or “herd mentality.” A new study from the University of Toronto’s Rotman School of Management in Canada claims that the reason group buying sites are so hot is that "users draw conclusions on quality from the number of people that have signed up." That may not sound so radical, but consider why today’s group buying sites are succeeding where older services like

Comscore: Canada tops in online engagement

Take a guess which country is the world leader in online engagement? Chances are Canada wouldn’t have been at the tip of your tongue, but according to new data from Comscore in its 2012 Canada Digital Future in Focus report, Canadian web users spend an average of 45 hours online per month, more than in any other country. The study also had some other interesting findings:

  • Facebook is "n

Canadian newspaper execs weigh in on the future of print

When Bill McDonald, the publisher of Metro, a free publication owned by the Canadian publishing giant Torstar, was asked during a panel discussion in Toronto last month to name the date when his paper would cease publishing in print, he quipped “Never in our lifetime.” Toronto Star publisher John Cruickshank agreed, saying that, “I feel very optimistic about the long term for our news organization

AutoTrader.com, PointRoll, put ad response into Overdrive

AutoTrader.com, PointRoll, put ad response into Overdrive

By Sharon Hill AutoTrader.com has introduced a powerful, multiple-point interactive ad product for OEMs developed by PointRoll, a Gannett-owned digital advertising technology creator. This Overdrive execution includes a marquee banner with out-of-banner animation, branded wallpaper and a user-initiated "Si

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