Tag: Building Sales

LeBonCoin to use Cxense to target ads

France’s dominant horizontal classified site LeBonCoin is partnering with a Norwegian data management and personalization technology provider Cxense Maxifier to target ads. This follows the news about LeBonCoin competitor Logic-Immo establishing a partnership with Criteo to conduct retargeting of ads. Using audience data and advanced real-time analytics, Oslo-based Cxense creates relevant conten

Flipkart in India adds seller support tools

Three developments targeting sellers at Flipkart, the Indian marketplace that’s funded by Naspers and Tiger Global Management (among others): --- Flipkart last week announced an online crafts market, sort of like Etsy in the U.S., that will provide sellers of handmade original products an “India Art House.” The section already includes more than 10,000 products, and “truly embodies the spirit of

Sheriff’s Backpage credit cutoff backfires; site drops charges for adult-services ads

Sheriff’s Backpage credit cutoff backfires; site drops charges for adult-services ads

There’s an old adage in law enforcement: “Follow the money.” Sheriff Thomas J. Dart of Cook County, Ill., (the county that includes Chicago), did that very successfully in his efforts to shut down the prostitution advertising on Backpage.com. Short-term: Clearly a success. Longer term: Probably a massive failure. Dart sent a letter last week to Visa and MasterCard, urging

Two overviews: Naspers, Tegna / Gannett

Two very good overview articles about international media / newspaper companies today: --- The Financial Times has an overview of Naspers in advance of its annual earnings report on Tuesday. It outlines how Naspers stock has soared during the past few years, primarily because of its huge stake in the Chinese dot-com Tencent, and looks at its classified and other businesses.

Page to lead sales at Tribune Broadcasting

Page to lead sales at Tribune Broadcasting

Michael Page, who served as a “key advisor” on the Gannett Co. buyout of its partners in Cars.com, has joined Tribune Broadcasting as VP of digital local sales. In the announcement, Tribune said Page would report to Angela Betasso, SVP of sales for the

Keywee turns web content into individual paid posts. Are classifieds next?

Classified ad publishers looking for a way to turn listings for jobs, homes, cars and general merchandise into the kind of paid posts that are increasingly all over social media should pay attention to Keywee. The small Israeli startup has developed a technology that takes brand and news content from sites like The New York Times (which is both a customer and an investor in Keywee) and transforms

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