Tag: Clients Only


More than technology, tough economy pushing auto ad spending online

More than technology, tough economy pushing auto ad spending online

By Joe MichaudIt’s a tough time to be in the auto business. Seismic changes are shaking this category:..This content is available free to Classified Intelligence Report clients. 

    • GM announced moves to save or raise about $15 billion in cash by selling some assets, delaying product launches and cutting it U.S. wo


Autos bolster China’s online advertising

Autos bolster China’s online advertising

By Ross Hoddinott The Chinese economy may be heading for a slowdown, but Credit Suisse says the outlook for online advertising in China is still healthy – and auto advertising is partly responsible...This content is available free to Classified Intelligence Report clients. “Despite negative factors ahead, we still be


Strong Aussie dollar floats new-car imports

Strong Aussie dollar floats new-car imports

By Ross Hoddinott New-car sales in Australia passed the 1 million mark for the first time in 2007. The early months of 2008 showed continuing growth but, with rapidly increasing fuel prices, numbers have slowed somewhat in the past few months. Still, it seems fairly certain that 2007 figures will be matched or beaten. As in other markets, buyers are turning away from gas guzzlers, par


Italy’s AutoScout revamps site, management

Italy’s AutoScout revamps site, management

By Alessandra Ritondo AutoScout24.it., the Italian version of the German Autoscout24. Gmbh, has changed up its Web site and it management. Giovanni Fantasia, CEO of the Italian company, has become the European Group VP of Sales for AutoScout24 GmbH. His former position as country manager was filled by Vincenzo Bozzo of the Deutsc



‘Display’- ad video poised to overtake classified video

By Joe MichaudThe first half of 2008 saw significant activity in online “display” video advertising – suggesting the medium is moving toward maturity – and that serious money is in play. “Display” for lack of a better description, will overtake “classified” video advertising despite the groundbreaking done in real estate, automotive and, especially, employment online advertising...This



INTERACT 2008: Focusing on pan-European online strategies

By Cristina CostaBERLIN – Europe is quickly closing the gap with the United States in online advertising, ad and Internet executives were told at the second European INTERACT Congress held here in June, and their future success lies in pan-European advertising strategies...This content is available free to Classified Intelligence Report clients.Want to know more about becoming a cl



The Baltimore Sun turns a profit on video ‘microsites’

By Joe Michaud The Baltimore Sun has developed an unusual approach to video advertising that combines custom video production, microsites (remember them?), variable ad sizes, and search-engine optimization. And it’s been profitable from Day 1...This content is available free to Classified Intelligence Report clients. 



Page 57 of 57« First...102030...5354555657