Tag: facebook


53% of Facebook ad revenue now mobile

53% of Facebook ad revenue now mobile

While it's not clear how much of this might be Marketplace and classified dollars, Facebook now makes 53 percent of its advertising revenue by way of mobile users.  For the first time, Facebook quarterly mobile ad revenue has exceeded $1 billion. In its Q4 2013 and year-end earnings call, Facebook executives attributed much of the mobile growth to 

Facebook has big impact on auto dealer website audience, says Datiaum

Facebook has big impact on auto dealer website audience, says Datiaum

In its recent Social Media Report - Facebook Trends, automotive research firm Datiaum determined that 94 percent of consumers who visited auto dealer websites by way of a Facebook referral did so for the first time.  Of consumers directed to a dealer's website by way of other sources 22 percent returned. Facebook referrals generated 27 percent return v


Facebook to hone in on auto advertising with new hire from Google

Facebook to hone in on auto advertising with new hire from Google

Facebook has hired Michelle Morris, seven-year automotive management director at Google, to help lead auto sales on the social network. Morris will target auto manufacturers, to woo and keep them advertising there. Facebook COO Sheryl Sandberg, in the firm's Q3 earnings call, said that auto has not been a strong vertical for the platform, but that's going to change. The social-media giant plans


LinkedIn candidate source for 97% of recruiters

LinkedIn candidate source for 97% of recruiters

Twitter is more popular as a candidate search tool than is Facebook, according to the Bullhorn Reach 2013 North American Social Recruiting Activity Report. LinkedIn is used by nearly all, the report says. Here is the release:

97 percent of recruiters use LinkedIn and 27 percent use Twitter according to the Bullhorn Reach 2013 North American Social Recruiting Activity Report


Facebook acquires Atlas ad metrics tool – to solicit, improve job ads?

Facebook acquires Atlas ad metrics tool – to solicit, improve job ads?

While Facebook isn't saying so, its acquisition of Atlas might just pave the way for a more aggressive recruitment advertising battle with LinkedIn and other social recruitment services. According to TechCrunch, Facebook is NOT building an ad network. Atlas, used by many Facebook advertisers already, enables advertising campaign planning, online ad buys and impact measurement. Facebook, as e



Page 10 of 19« First...89101112...Last »