Last month, Facebook attacked Craigslist, LetGo, OfferUp, Gumtree, Trade Me and the “stuff” category of classifieds and marketplaces. Now LinkedIn, Monster, CareerBuilder and hundreds or thousands of recruitment sites have to consider Facebook the next potential disrupter.
Backpage.com in the United States is in big trouble. And just as with Facebook, but for entirely different reasons, every publisher of classified ads — indeed, every publisher of advertising worldwide — should be paying attention to this case.
After giving India, its biggest market (with the U.S. a close second), a miss as one of the launch countries of its mobile stuffs market (known as Marketplace), Facebook now appears to be all hyped up for the Indian classifieds space, dominated by Quikr and OLX until now.
Zillow's Premier Agent Direct program enables realtors to place ads on Facebook, Zillow and Trulia for $1,000 a month.
Facebook's motivations are completely different from most classified publishers, who are in business to generate revenue from the advertising, traffic and leads they generate.
The sparring is happening worldwide, but nowhere is it more intense than in the U.S.. In the past year, the country’s two leading classified apps, OfferUp and LetGo, both raised $100 million U.S. plus. In July, OfferUp recorded the largest proportion of classified app installs in the U.S., with 5 percent.
Top Spanish real estate vertical Idealista.com has emphatically refuted the suggestion that it shifted a part of its company's tax liability from Spain to Luxembourg, in the wake of its purchase by Apax Partners in 2015.
Nick Huzar of OfferUp and Alec Oxenford of LetGo respond to Facebook Marketplace in an AIM Group exclusive.
Facebook gave Jobsenz, an app-based, job search company based in Singapore, a $40,000 U.S. grant to establish itself in its markets (currently India, Bangladesh and Sri Lanka).
Although Facebook hasn't launched its Marketplace in India yet, hyper-local, community-driven classified platforms (apps and desktop versions) are far from new in India.