Tag: Fairfax


Homely makes its bid

Homely makes its bid

Melbourne-based property portal, Homely.com.au, launched in late 2013 as a banner-ad free alternative to traditional real estate portals, has launched its first consumer campaign, luring buyers with promises of unrestricted search capabilities and comparative freedom from unwanted marketing. The consumer campaign includes billboards on Melbourne's West Gate


Fairfax Aussie papers to drop car listings?

Fairfax Aussie papers to drop car listings?

Will Fairfax be giving up completely on auto listing ads in print? Based on this report from The Australian, owned by competitor News Corp., it sounds like it. (Subscription required for full access.) The Australian says Fairfax tried to reach a collaborative deal wi


Fairfax targets Seek with Adzuna tie-in

Fairfax targets Seek with Adzuna tie-in

Updated with Seek listing count and comment Fairfax Media in Australia is beefing up its recruitment advertising efforts, which were once dominated by the “rivers of gold” classified print ads in the Sydney Morning Herald and The Age of Melbourne, by working with job-listing aggregator Adzuna to try to overtake Seek.com. Fairfax today (Thursday) 

Fairfax strikes ad deal with APN

Fairfax strikes ad deal with APN

Fairfax Media has struck a deal with rival Australian media house APN that will see the two publishers share advertising revenue. Under the agreement advertisers will be able to bundle their ads in APN’s regional print products and Fairfax’s online brands including Domain, MyCareer and Drive. The deal has particular significance in Australia’s real estate classifieds market where News Ltd-backed


Fairfax trial will let users pick their ads

Fairfax trial will let users pick their ads

Fairfax Digital will trial a new feature on its Web sites which gives users a choice to watch one of three ads before launching a video.

If no choice is made, one of the three will play randomly.

According to Australia's