Tag: France

Apple joins forces with PagesJaunes for maps data

France’s largest print and online directory, Solocal Group-owned PagesJaunes.fr, formed a partnership with Apple to supply data for its maps function. "PagesJaunes made available to Apple, for integration, all local content, including postal addresses, GPS coordinates, phone numbers, URLs, websites, hours of operation, photos, online ratings and reviews," the Group said in a statement. "This is

Real estate crowdfunding sites gain traction in France

France is joining a property crowdfunding trend as it sees the emergence of a number of sites, including Immocratie.com. According to an interview conducted by Immomatin with Immocratie.com president Mowgli Frère this week, the platform offers investors a return of 15 percent and above. “Immocratie is a part of the democratization of property investment, because our entrance fee is €3,000. Our a

Viadeo launches space devoted to freelancers

Viadeo launches space devoted to freelancers

France’s major professional network Viadeo.fr launched a separate marketplace devoted to freelancers with a skills-based search engine this week. This was done to cater to France’s 700,000 freelancers, which have doubled in number since 2005. "They are professionals that we know well at Viadeo, since they were among the early adopters of the account. Three quarters of them have a profile on our n

LeBonCoin to use Cxense to target ads

France’s dominant horizontal classified site LeBonCoin is partnering with a Norwegian data management and personalization technology provider Cxense Maxifier to target ads. This follows the news about LeBonCoin competitor Logic-Immo establishing a partnership with Criteo to conduct retargeting of ads. Using audience data and advanced real-time analytics, Oslo-based Cxense creates relevant conten

Krier lists major real estate trends in France

The growing importance of niche sites, focus on quality rather than quantity of leads, expanding mobile audiences and the growing precision of information contained in listings will be the main themes in the French real estate market going forward, said Antoine Krier, founder of Ubiflow, a key vendor for the country’s real estate sites, said at a recent presentation (full text available

Real estate shines in Spir Communication results

French media company Spir Communication saw a 6-percent drop in total revenue in the first half of 2015 to €208 million ($228 million U.S.), on dwindling local and printed advertising, which was only partially offset by growth of its Internet activities. This decrease was due to lower sales in two areas – printed advertising was down by seven percent to €141.7 million, while local multi-channel c

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