Classified ad spending increased eight percent in the U.K. in 2016 to £1.5 billion (about $1.9 billion U.S.), according to a new analysis done by the Interactive Advertising Bureau (IAB) and PwC. The researchers concluded that classified ad spend, including spending on jobs, real estate and automotive listings, represented 14 percent of total digital advertising spend in the U.K. in 2016.
While Facebook has pushed its Marketplace app in the U.S., the UK, Australia and New Zealand, the company, so far, has ignored emerging markets where mobile penetration is not as high. Comparatively few people shop online in emerging markets, but of the top FB using countries, 4 of 5 are emerging markets, according to an article in TheMarketMogul.com. Read it here. Facebook might miss a...
EBay-owned Marktplaats.nl, leading classified site of the Netherlands, released an update of its Android app, which can now be personalized to users’ interests and locations.
According to the site’s CEO Artur Mikhno, the mobile version of the site is more important than the app, because Ukrainian users tend to rely on it more than on apps.
Gardrops, a mobile-based, secondhand clothes marketplace in Turkey, closed its second investment round, and released a few, very impressive statistics.
Mobile marketplace Wallapop launched its first paid service: an upsell enabling users who want to sell their items quickly to highlight their listings for 24 hours.
Spanish jobs app CornerJob has been nominated in the Mobile Utilities & Services sub-category of the Mobile & Apps category of the sixth annual Lovie Awards, for "online excellence".
LetGo, the mobile-first stuff app of Naspers which launched in Turkey in May 2015, enjoyed major success with its first TV campaign early this year, and now it's back with a second campaign.
Research in Poland into the situations in (or occassions on) which the OLX app is often opened, came up with interesting (and funny) answers.
RecruitmentTech.nl, a site launched last year in the Netherlands, is devoted to information about Dutch and Belgian recruitment technology, including mobile recruitment apps and job sites.