Tag: Mobile


UK classified ad spend up 8% in 2016 – IAB and PwC

UK classified ad spend up 8% in 2016 – IAB and PwC

Classified ad spending increased eight percent in the U.K. in 2016 to £1.5 billion (about $1.9 billion U.S.), according to a new analysis done by the Interactive Advertising Bureau (IAB) and PwC. The researchers concluded that classified ad spend, including spending on jobs, real estate and automotive listings, represented 14 percent of total digital advertising spend in the U.K. in 2016.


Will FB Marketplace miss out in emerging markets?

Will FB Marketplace miss out in emerging markets?

While Facebook has pushed its Marketplace app in the U.S., the UK, Australia and New Zealand, the company, so far, has ignored emerging markets where mobile penetration is not as high. Comparatively few people shop online in emerging markets, but of the top FB using countries, 4 of  5  are emerging markets, according to an article in TheMarketMogul.com. Read it here. Facebook might miss a...

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