By Mya Frazier
It's 2004 and Chris Testa has just started his career as a real estate agent in Columbus, Ohio. The housing market is booming. Web. 2.0 is emerging as the next big thing. And Testa spends a good bulk of his marketing budget on print ads.
Fast-forward to 2009.
"It's changed so drastically how I spend my marketing dollars," said Testa. "If I'm
Five real estate sites have been nominated for the 2009 Webby Awards:
-- Better Homes and Gardens Real Estate
-- Riverfront Park
The awards cover almost 70 categories, and in the category of real estate websites the following websites have been nominated:
It’s suprising that Zillow isn&rsqu
Jamie Glenn, VP of product management at Trulia for the past three years, is leaving the company to join Jobvite as chief product officer.
Emmanuel Faure, who joined Trulia as VP of product marketing six months ago, has been promoted to Glenn's position.
"Jamie has been with the company since the early days and has made a huge impact to the product, the company and the culture," C
This is what you miss by not Twittering: a virtual smackdown between Trulia and Zillow --- all done in fun.
It started when a someone asked innocuously, "If an agent could choose only one, which should they use? Zillow or Trulia."
As it happened, Trulia and Zillow were listening, or in Twitter parlance, "following." It prompted a back-and-forth exchange between David Gibbo
No surprises here: monthly visitors to Trulia are down 21 percent according to data from Compete. Visits to Zillow are down too, by 7 percent.
The depressing news comes on the back of a Harris poll commissioned by Trulia which says that “70 percent of non-homeowners surveyed say they have no plans to purchase a new home in the next year.” Even worse: “92 percent of
Trulia is now targeting advertisements to users based on their location through a new deal with 1020 Placecast. The aim is to improve response rates to advertisements, i.e., to increase CPM. Placecast gets its data from what a user searches for on Trulia, rather than looking at IP addresses.
One of the first advertisers to take advantage of the new service on Trulia.com is Avis-Budget.
Hats off to Trulia. The company is a finalist in three categories in the upcoming Open Web Awards which are sponsored by Mashable. Trulia is the only property search engine to be included in the awards. The Open Web Awards cover 26 categories.
Trulia is competing in the categories of S
Trulia is tooting its horn this week with some new data that the company says on its corporate blog puts it in the No. 1 spot in terms of lead generation.
Trulia’s data is coming from Threewide’s ListHub<