Chris Browne, previously sales director for SmartNewHomes.com is now head of new homes at U.K. property portal Zoopla.co.uk.
“We have one of the largest and fastest growing audiences in the U.K.," Browne noted. "Online marketing is not only an essential tool for developers but is by far the most efficient source of leads and enquiries and Zoopla.co.uk is focused on being the most efficient market
Implementing a plan announced last December, Google Maps will now list properties in the U.K. (as it already does in Australia and the U.S.).
Properties for sale or rent can now be shown on the Google Maps service with nine agencies/portals already reported as signed up including Zoopla, PropertyLive, Ezylet, SmartNewHomes, Vebra, Property Pal, Zoomf, Countrywide and Spicer Haart (the
Zoopla.co.uk’s listings will now be added to EBay and Gumtree in new “agent listing” sections.
EBay will display sale and rental listings, while EBay-owned classifieds portal Gumtree will display only sale listings. At the same time a planned multi-million pound advertising is gaining momentum with Vizeum appointed to handle media planning and buying, and VCCP handling the creative de
Zoopla’s purchase of PropertyFinder in the U.K. (which we reported on here) has been officially completed.
In a statement, the
Pay to list an ad on a property Web site? That’s so 2008.
Or so thinks Zoopla.co.uk which has launched a pay-per-lead model whereby U.K. buyers pay £1 and sellers £5 for each listing that leads to a sale. Ads are free to list and there are no minimum commitment obligations or subscription fees.
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