Zoopla.co.uk’s listings will now be added to EBay and Gumtree in new “agent listing” sections.EBay will display sale and rental listings, while EBay-owned classifieds portal Gumtree will display only sale listings. At the same time a planned multi-million pound advertising is gaining momentum with Vizeum appointed to handle media planning and buying, and VCCP handling the creative de
Zoopla’s purchase of PropertyFinder in the U.K. (which we reported on here) has been officially completed.
In a statement, the
Pay to list an ad on a property Web site? That’s so 2008.Or so thinks Zoopla.co.uk which has launched a pay-per-lead model whereby U.K. buyers pay £1 and sellers £5 for each listing that leads to a sale. Ads are free to list and there are no minimum commitment obligations or subscription fees...This content is available free to Classified Intelligence Report clients.Want to know mo